Die meeste restaurant-webwerwe wen die vergadering waarin hulle aangebied word. Dan faal hulle op 'n foon in 'n parkeerterrein om sewe-uur die aand. Hier is die vyf dinge wat werklik hul koste werd is.
Die vyf dinge wat saak maak
A menu that isn't a PDF
Google cannot read a PDF, assistants cannot read it aloud, and on a phone it pinches to nothing. Your menu is the most-visited page on your site and the most common thing to get wrong. It should be text on a page, updated the day the menu changes.
Your hours, correct, in one place
Wrong hours are worse than no hours. Every restaurant has at least two sources — the website and Google — and they disagree more often than not. Every hour of disagreement is somebody arriving at a locked door, or not arriving at all.
A way to book that takes under thirty seconds
Not a form with twelve fields. Not "email us". A number that dials on tap, or a booking flow asking three things: date, time and party size.
Photographs of your actual room
Stock photography of a generic restaurant is easy to spot. It costs you trust in the very seconds somebody is deciding. A phone photo of your real room at seven in the evening beats a beautiful stock photo.
Speed on a mid-range Android on 4G
Not on the designer's laptop. Most of your traffic is a phone on 4G, not wifi. Every second of load time costs you visitors who never tell you they left.
Wat nie so belangrik is as wat jy dink nie
Animasies. 'n Skyfievertoning van ses hero-beelde. 'n Bladsy wat jou filosofie verduidelik. 'n Ons-storie langer as vier sinne. Geen van hierdie vier is verkeerd nie; dit is bloot nie wat die foon laat lui nie.
Die toets
Open your site on your own phone, on data rather than wifi, standing outside
Time, in seconds, how long until you can read something useful
Then try to book a table in under thirty seconds, without pinching or zooming
Die meeste eienaars het dit nog nooit op hul eie webwerf self gedoen nie. Dit is die nuttigste tien minute wat jy daaraan kan spandeer.
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See what Google — and AI — see when they look at your business.