ONE DASHBOARD. YOUR SEO-FITNESS SCORE, CHECKED EVERY NIGHT
Your whole business.
Bookings, guests, prices, loyalty, your website and whether AI recommends you — one place, on your phone, checked every night.
One dashboard for bookings, content, and visibility — see it in action.
What you actually get
Not a report you file. The screen you open on a Tuesday morning to see what needs you.
Today's arrivals, the pipeline behind them, and a floor plan you can actually point at — tables, rooms, areas, whatever you let people book. Oversize parties and cancellations do not hide in a spreadsheet.
Who has stayed or eaten before, what they asked for last time, what they are waiting on now. Enquiries land here too, so nothing is lost in a WhatsApp thread at eleven at night.
Members, tiers, check-in, and who is in the house right now. The regulars who quietly carry your worst month, recognised without you keeping the list in your head.
The competitors you choose — not a list we impose — read every two weeks for the rates they publish. Grouped, compared, and put next to yours, so you are never the last to know the street moved.
Peak, off-peak, long weekends and school holidays laid out ahead of you, so rates are a decision you make in January rather than a scramble in June.
Photographs, prices, a new room, this weekend's special, even the look of the place. You change it and it is live. No developer, no ticket, no waiting three days.
Your score against eight pillars, what each is worth, which search terms you actually rank for, and the single next move worth making. Measured every night on your own site, never estimated.
We ask the assistants your customers now use real questions, more than once, and count how often your name comes back — and whether they quote your site or somebody else's directory. Named and quoted are different things.
Visitors, searches, enquiries and bookings over time, next to the work that was done. So you can tell the difference between having been busy and having got somewhere.
A report is a photograph. This is the film.
An audit is a photograph. It is worth having — it is where we start, and it costs you nothing — but it is one day, and a website does not sit still. The businesses around you are publishing. Google ships hundreds of ranking changes a year. The assistants get retrained. A number that was true in January quietly stops being true by June, and nothing tells you.
The Command Centre is the same eight pillars, measured again and again, charted from the first day to today. That is the whole difference: you stop guessing whether the work is working.
And where we cannot measure something, we say so. It leaves the total and we tell you why, rather than quietly scoring it zero or quietly letting it pass. A score that flatters you is worth nothing to you — the detail of how each pillar is weighted, and why, is on our Search Fitness page.
Questions owners ask us
What is the difference between the free audit and the Command Centre?
The audit is one measurement, on one day, and it costs you nothing. The Command Centre keeps measuring the same eight pillars and charts them from that first day onward, so you can see whether anything you changed actually moved the number.
How often is my score updated?
Every night. The measurements that cost money to take, like site speed and the links pointing at you, are cached for as long as they stay true rather than re-run daily — so the number you see is current without being wasteful.
Can I see whether AI assistants recommend my business?
Yes. We put a set of real customer questions to an AI assistant — the kind someone actually types when they are looking for a place like yours — and report how often your name comes back, and which businesses were named instead. We also report whether your own website was quoted as the source, because being mentioned through a directory means the directory owns that customer, not you. We are expanding this to more assistants; the page will always say which ones were asked and when.
What happens if something cannot be measured?
It leaves the total and we say so. It never quietly scores zero and it never quietly passes. If we could not check something on your site, you will see that written down rather than hidden inside a number.
Do I need to be technical to use it?
No. You change a price, a photograph or this weekend's special the way you would write a message, and it is live on your site. Anything that needs a developer is our job, not yours.
Get in touch
See it on your own business — get a tailored quote within 24 hours.