Checked every night: your OwnerPilot dashboard

Run Your Business From One Dashboard

See if AI recommends you, watch what competitors charge, and edit your own website, all from one dashboard.

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See our Command Centre Features

Narration voiced with AI.

Watch it on its own page

Whether you're creating a website for your business or already have one, OwnerPilot gives you a search-fitness score you can act on daily, plus a built-in CRM to build loyalty and stay in touch with customers.

A report is a photograph. This is the film.

An audit is a photograph. It is worth having — it is where we start, and it costs you nothing — but it is one day, and a website does not sit still. The businesses around you are publishing. Google ships hundreds of ranking changes a year. The assistants get retrained. A number that was true in January quietly stops being true by June, and nothing tells you.

The Command Centre is the same eight pillars, measured again and again, charted from the first day to today. That is the whole difference: you stop guessing whether the work is working.

And where we cannot measure something, we say so. It leaves the total and we tell you why, rather than quietly scoring it zero or quietly letting it pass. A score that flatters you is worth nothing to you — the detail of how each pillar is weighted, and why, is on our Search Fitness page.

Questions owners ask us

What is the difference between the free audit and the Command Centre?

The audit is one measurement, on one day, and it costs you nothing. The Command Centre keeps measuring the same eight pillars and charts them from that first day onward, so you can see whether anything you changed actually moved the number.

How often is my score updated?

Every night. The measurements that cost money to take, like site speed and the links pointing at you, are cached for as long as they stay true rather than re-run daily — so the number you see is current without being wasteful.

Can I see whether AI assistants recommend my business?

Yes. We put a set of real customer questions to an AI assistant — the kind someone actually types when they are looking for a place like yours — and report how often your name comes back, and which businesses were named instead. We also report whether your own website was quoted as the source, because being mentioned through a directory means the directory owns that customer, not you. We are expanding this to more assistants; the page will always say which ones were asked and when.

What happens if something cannot be measured?

It leaves the total and we say so. It never quietly scores zero and it never quietly passes. If we could not check something on your site, you will see that written down rather than hidden inside a number.

Do I need to be technical to use it?

No. You change a price, a photograph or this weekend's special the way you would write a message, and it is live on your site. Anything that needs a developer is our job, not yours.

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