Practical writing for owners. No pitch, no jargon — just what actually moves the needle.
Ask an assistant where to stay and it names four or five places. There is no page two — you are named, or you are not. What decides it, and how to check where you stand.
Five things that determine whether the phone rings, and what matters far less than you think. Plus the ten-minute test most owners have never run on their own site.
Fifteen to twenty percent is easy to say and hard to feel. Here it is in rands on a ten-room guesthouse — and what a third of it back would be worth.